Trollback and Co is a NYC based creative studio producing expressive and purposeful graphics, design and live action for advertising, broadcast and entertainment.
Led by creative directors Jakob Trollback and Joe Wright, the collaborative group of
designers and writers launches and rebrands TV networks, creates motion graphics , live action, print, environmental design, and film titles. T&Co's trademark approach relies on unorthodox thinking and immersive storytelling, and the belief that a compelling and focused message is essential for any communication to be successful.
There's some finely tuned blah blah from the Trollback site, which has loads of examples of thier great work. What really interests me about Trollback & Co is their fresh style compared to many of their American counterparts. This is party due to the NYC based office being primarily staffed by Europeans and Trollback's roots in Sweden. The other thing that really excites me is
There's a great interview here with Jakob Trollback on Apple's site (although as expected it is full of plugs for Apple).
Learning to work with moving images was initially a challenge, Trollbäck admits. “But then I started to realize that it’s all about rhythm — it’s a choreography of images through time. Suddenly it all came together with my lifelong love for music, and I became fascinated by working in motion.”
Music and motion have a lot in common, he notes: “When people ask me how to become a great motion designer or filmmaker, I always say, ‘Be a DJ for a while.’ It’s very much about communication. Whenever you put on the next record, you’re thinking, ‘Are they with me or not?’ It’s been very helpful when it comes to working with motion, which is essentially storytelling.”
This is of course music to my ears! I have so far been trying to not do much synchronisation to music, as I need to be able to design to some point, but I hope that once I get stuck into the after effects stuff and music synchronisation, it'll be easier and a lot of fun.
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